In recent developments, the National Commission for Protection of Child Rights (NCPCR) has expressed significant concern over reports of potential health guideline violations by baby food manufacturers. This prompted them to commission the Food Safety and Standards Authority of India (FSSAI) to conduct a rigorous inspection of the sugar content in Nestle’s baby food products. Public Eye, a Swiss watchdog, along with the International Baby Food Action Network (IBFAN), conducted an investigation which revealed a substantial disparity in sugar levels between Nestle’s products in India and those distributed in European countries.

The NCPCR has championed the call for corporate accountability, especially in the realm of child health and nutrition. This underscores the imperative for companies to adopt and adhere to Environmental, Social, and Governance (ESG) principles, ensuring product safety and corporate transparency.

In their correspondence with the FSSAI, the NCPCR has outlined the necessity for a comprehensive assessment of sugar levels in baby food products. This scrutiny is not only to affirm compliance with current standards but also to maintain the integrity of product certification.

Nestle India has responded, affirming their commitment to health by stating a reduction of over 30 per cent in added sugar across various product lines over the last half-decade. Nevertheless, the NCPCR’s stance remains firm on the need for clarity and conformity to established guidelines.

The NCPCR’s approach is reminiscent of the ‘5 S’ methodology, which encapsulates a philosophy of operational excellence—beginning with the elimination of unnecessary components (Sort), organising resources efficiently (Set in Order), upholding cleanliness (Shine), ensuring uniformity in procedures (Standardize), and fostering a culture of sustainability (Sustain).

From a business vantage point, this scenario is reflective of the ‘5 G’ principles—Good Governance, Good Product, Good Marketing, Good Environment, and Good Company. Each principle serves as a pillar in constructing a business environment where child well-being is paramount, and corporate transparency is not just expected but ingrained in the corporate ethos. This approach by the NCPCR heralds a shift towards heightened vigilance in the manufacture of child nutrition products, advocating for business practices that are ethically sound and compliant with strict regulatory standards. This initiative is not merely an exercise in regulatory oversight but a stride towards improved health outcomes and fortified consumer trust.